Not all keywords are global, in fact sometimes the most valuable keywords are the local ones that can get the physical business more interest and conversions from customers in the area. More and more people are utilizing the internet to locate local businesses over antiquated methods such as the phonebook than in the past and this trend will only continue, so if you have a local business you want to get off the ground then give attention to your local SEO strategy.
Precisely what is Local SEO?
Local search engine optimization describes obtaining a typically small enterprise to position specifically in the SERPs for region. This is generally simpler to do than ranking for global terms which makes sense because local SEO revolves around local keyphrases which are essentially just very specific long tail keywords which consequently have hardly any competition.local search engine optimization.
Instead of going against hundreds, thousands, or potentially countless other sites that are targeting keywords, you’re likely only going against a little handful and more than likely the competition know a great deal under you do about ranking in search engines, particularly local SEO. Lets cover some local search engine optimization tips.
Local SEO Tips
First, understand which local SEO keywords to concentrate on. This doesn’t mean ranking for your own brand related keywords. If someone searches to them then they’ll find you and also you’re in good shape. Instead you need to target local keywords in your on / off page SEO. I’ll do a more complete write on choosing local SEO keywords next week, nevertheless the gist of local keywords would be to qualify the keywords you’re already wanting to target along with your geographic terms whether it’s a city, state, country, region, etc.
Now let’s go into the neighborhood SEO tips.
On Site Local SEO
Posting Your Address to Your Site – This really is one of the first things you should do. Ideally you do have a physical address as this will assist your neighborhood SEO efforts immensely. Put it in the footer of each page if at all possible and set it in a page or a couple of your Google Fluff pages.
Google Fluff – Your Google fluff pages will be the “About”, “Contact”, as well as other informational pages because they relate with your web site and business which Google loves to see. This ought to be part of local or global SEO but owning your fluff pages can place you in front of competitors who don’t get them so when just mentioned, these pages are also nice to house your address and then any other information you’d anticipate to find for any local company like hours or even a phone number.
IP Source – Make sure your website is hosted inside the country where your company is. This may look after itself for most webmasters but also for some they find cheaper, seemingly more desirable hosting options in other countries. That appears strange to Google whenever they see you’re trying to rank for London based keywords but your site is hosted in America. While you’re doing that, grab a dedicated IP if at all possible to make sure that you’re not sharing with any potentially spammy or penalized sites. It costs more but may be worthwhile when i outline in hosting and SEO.
Keywords – I simply alluded for this but place your neighborhood keywords within the title tags, meta descriptions, H1/H2, target one keyword per page or article; all basic SEO stuff basically but tailored with your local keywords. Use these and LSI keywords sparingly when pointing returning to your website from another site.
Google Authorship – Google Authorship is useful in global SEO and also moreso in local SEO as most of the competition will not be doing exactly the same. Get the picture within the SERPs with Google Authorship and increase your authority.
Off Site Local SEO
Social Networks – Obtain your business and address on Google , Google Places, Facebook, Twitter, Bing Local, 4Square, Wikimapia, LinkedIn, and Yelp, and interact where one can with every network.
Directories – Submit your company on directories like Dmoz, Yahoo, Local Directories, Online Yellow Pages, and other directories in the like. Most cities have local directories to market their local businesses and lots of people refer to these exclusively when finding information and businesses about and around their city.
NAP Consistency – Nap is the acronym for “name, address, and phone number”. This information ought to be on the site and on directories, social networking sites, anywhere you are able to place it, and a lot important it needs to be CONSISTENT in every location. If something modifications in your NAP’s details, update them across the board. Google would like to provide the best user experience in case they see that your address is different on a variety of sites, they’ll want to shield their users coming from a potential frustration when attempting to reach you.
Local Sites – Connect with and grab local links from various sites in your community. A hyperlink from a local news website makes your web site seem more highly relevant to search results for and in your community. Networking along with other local businesses by performing your own searches or connecting over small business hubs is a great way to share links and boost your exposure.You ffjsgz even flyer to your website to increase awareness and consequently your traffic and also the links you’ll receive within your neighborhood which will in turn cause Google to reward you with a better local ranking.