Stand up pouches have taken the coffee bags. Manufacturers of products which are liquid or granular in nature love them for the many new merchandising opportunities they provide, since they can either get up on a shelf or hang on a peg in a display. Additionally, because standup pouches are usually made of plastic or plastic/aluminum laminates, they can be printed with numerous colors, designs, or logos. This makes them stand out even more at retail.
Suppliers of operate pouches warn that there are special requirements if you want to print on the operate pouch. With any technological advancement inevitably come additional requirements and steps, particularly in the graphics field. Here, following the (sometimes complicated) instructions can result in a final product which looks nothing like everything you thought you ordered. Should you be not really a graphics expert then utilize the following checklist when ordering printed standup pouches to make certain that the fully stand up pouch you ordered is what you would like.
1. There are 2 types of printing methods utilized for standup pouches. The first is rotogravure printing, which functions like a traditional rotary printing press, with the image to be printed first being engraved onto a copper cylinder, then pressed on the object. The press has one printing unit for each color, typically a blend of CMYK colors (cyan, magenta, yellow and key, that is printing terminology for black).
The second printing method is Pouch Packaging, where operate pouch is fed into a printing press coming from a roll. Then its pulled through a series of print units, each printing a single CMYK color.
Each kind of printing method has its own advantages, but rotogravure printing tends to generate a better image in a higher resolution (but is additionally more expensive). Recently, technological advancements have helped flexographic printers produce pieces that are similar in quality to rotogravure pieces, at cheaper prices. Check with your supplier to see the things they recommend for the particular printed operate pouch.
2. Be sure you always submit multiple copies of your artwork for standup pouches. A general principle is two hard color copies, one hard monochrome copy, and something digital copy, typically stored on a compact disk. Most companies will accept graphics files via e-mail, but simply because they tend to be extremely large, a CD is typically recommended. Should your artwork is under 60MB, most e-mail systems must be able to handle it.
3. Along with copies of your own artwork, ensure you submit a duplicate of your true color standards (PMS numbers or color samples) so the colors of the artwork can be matched identically.
4. Your standup pouch artwork should be in Adobe Illustrator or Photoshop file format. Most suppliers will even accept Macromedia Freehand or CorelDraw, although Adobe will be the industry standard. Most printers prefer you store three versions of your own artwork on the CD you provide them: two EPS copies (one converted into outline, one unconverted), and something PDF version.
5. Create outlines around all of the text in your printed fully stand up pouch design. Outlines turn text into small graphic designs, meaning your fonts is definitely not distorted in the translation process. As a safety precaution, ensure you supply your printer with the fonts you used in your artwork. If they need to make changes, you’ll want the fonts to match your design.
6. The resolution of any photographic images you make use of should not be under 350 dpi. Lower resolution may bring about your image looking pixilated and distorted, which can compromise your professional image.
7. Your printer must also have copies from the individual images you used in your design. Make sure to include these on the CD you submit.
8. Never flatten fully stand up pouch image layers. All layers of an image or design should remain separate, in case the printer must access one for revision or adjustment. Again, you need to provide your printer with the images you used, inside their original layered form.
9. Don’t forget to offer the UPC number to your supplier. Most suppliers can convert these numbers for an actual bar code and put them on to your artwork.
10. Request a “print proof” of the stand up pouch artwork to xwquga off on from your supplier that includes all of the PMS colors and information you’ve provided for your printed fully stand up pouches.
In closing, Kraft Zipper Pouch Bags can contend with printed operate pouches when the artwork and the film structure come together perfectly. Consumers will remember your product and retailers will gladly showcase them. This checklist will allow you to talk with your supplier and consistently make your stand up pouch packaging pop on the store shelves.